WhatsApp Business + Cloud API: Coexistence with Leadnist

WhatsApp Business + Cloud API: Coexistence with Leadnist

Until recently, connecting a WhatsApp Business number to an API could mean making a difficult choice: continue using WhatsApp Business on your phone or move to the Cloud API.

WhatsApp Coexistence changes this.

When a business is eligible, the same phone number can be used with both the WhatsApp Business app and the WhatsApp Cloud API.

With Leadnist, you can therefore continue using WhatsApp Business from your phone while taking advantage of the automation capabilities provided by the Cloud API.

What is WhatsApp Coexistence?

WhatsApp Coexistence allows a phone number already being used with the WhatsApp Business app to be connected to the WhatsApp Cloud API.

The goal is simple: keep using WhatsApp Business every day while adding the capabilities provided by the API.

You can continue to:

• Reply manually to customers from your phone
• Access your WhatsApp Business conversations
• Use your existing business phone number
• Manage your conversations as you do today

At the same time, the Cloud API allows Leadnist to use the same number for automations and workflows.

One number can therefore be used for both manual communication and automation.

Why use WhatsApp Coexistence?

For many small businesses and independent professionals, WhatsApp is already an essential communication tool.

Customers use their WhatsApp number to request quotes, send photos, ask questions or follow up on an order.

The challenge appears when the business wants to automate part of its communication.

Completely changing the way WhatsApp is used can be complicated.

Coexistence makes it possible to gradually introduce automation without giving up the familiar WhatsApp Business experience.

For example, an artisan can continue replying personally to customers from their phone while using Leadnist to automate certain communications.

How does WhatsApp Coexistence work with Leadnist?

The connection uses Meta's official Embedded Signup system.

From Leadnist, the user can start the connection process for an existing WhatsApp Business number.

Meta then handles the authorization and account connection process.

Once the connection is completed, the number can be used with both WhatsApp Business and the Cloud API, when the account is eligible for Coexistence.

The setup therefore combines three elements:

WhatsApp Business on your phone

*

WhatsApp Cloud API

*

Leadnist for automation

Do you need to change your phone number?

No.

One of the main advantages of Coexistence is that you can use your existing WhatsApp Business number.

You do not need to give your customers a new phone number simply because you want to add automation features.

Your business number stays the same.

Can you keep using WhatsApp Business on your phone?

Yes.

That is precisely what Coexistence is designed for.

You can continue using the WhatsApp Business app for conversations that require human intervention.

At the same time, Leadnist can use the Cloud API for the automations included in your communication strategy.

The goal is therefore not to replace WhatsApp Business, but to give it additional capabilities.

What can Leadnist add?

Leadnist allows WhatsApp to become part of a broader marketing strategy.

Depending on the features you use, this can include:

• Marketing automation
• Follow-ups
• Prospect communications
• Customer communications
• Workflows
• Campaigns
• Centralized marketing channels

WhatsApp can therefore become an integrated part of your marketing environment rather than a completely separate tool.

WhatsApp Business and automation: what is the difference?

Coexistence allows businesses to maintain a natural separation between human conversations and automated tasks.

For example:

A personalized customer request can still be handled directly from WhatsApp Business.

A follow-up or automated communication can be handled by Leadnist through the Cloud API.

An important conversation can be taken over manually from the phone.

Automation does not mean that every conversation has to be handled by a bot.

The goal is to eliminate repetitive tasks and free up more time for conversations that require human attention.

What are the requirements for WhatsApp Coexistence?

The availability of Coexistence depends on the eligibility of the account and the Meta onboarding process being used.

The phone number must, among other requirements, be used with WhatsApp Business and meet Meta's conditions for this type of connection.

Availability can also depend on the WhatsApp Business account, Business Manager and Meta configuration being used.

Final eligibility is determined by Meta.

Coexistence or a standard Cloud API migration?

Coexistence and a standard migration to the Cloud API are not exactly the same thing.

With a standard migration, a business moves its WhatsApp setup toward the API platform.

With Coexistence, the objective is different: keep using WhatsApp Business on the phone while adding the Cloud API.

If your priority is to continue using WhatsApp Business every day from your phone, Coexistence is therefore particularly interesting when it is available for your account.

Why is Coexistence especially useful for small businesses?

An artisan or small business usually does not want to completely change the way they work just to start automating communication.

They want to keep their number.

They want to continue replying from their phone.

They want to maintain a human relationship with their customers.

But they may also need to automate repetitive tasks.

Coexistence brings these two needs together.

You can continue using WhatsApp as you do today while gradually adding automation through Leadnist.

One number, two complementary uses

The idea behind Coexistence can be summarized simply:

Your phone remains your tool for human conversations.

The Cloud API becomes your tool for automation.

Leadnist connects the two.

You therefore do not have to choose between WhatsApp Business and automation.

You can use both.

Conclusion

WhatsApp Coexistence allows eligible businesses to keep using WhatsApp Business as usual while taking advantage of the capabilities offered by the WhatsApp Cloud API.

For an artisan or small business, this has a major advantage: you can increase automation without giving up your existing phone number or completely changing the way you work.

With Leadnist, WhatsApp can become a fully integrated channel within your marketing strategy.

You keep your number.

You keep WhatsApp Business on your phone.

And you add the capabilities of the Cloud API and automation.

That is the idea behind WhatsApp Coexistence with Leadnist.